Facebook Live is a fantastic tool! It gives you the opportunity to connect with your audience in real-time, which means that you can respond to what your crowd actually need from you right now. It’s also a great way to accelerate the know, like and trust factor as your viewers can get a real sense of you during a live broadcast.
Whether you’re planning to go live for the first time or you’re already something of a pro, these top tips will give your Facebook Lives a boost!
1. Get practising – You can start by recording some videos (not live broadcasts) that are just for practice – no pressure to share them, just an opportunity to get used to speaking to a camera. When it comes to going live, why not see if any of the Facebook Groups you’re in would let you do a practice run in the group to help you build up your confidence?
2. Learn what works best for you – some people like to plan their Live broadcasts in detail and have plenty of notes to hand to keep them on track during the Live whilst other people prefer to be spontaneous and go live to talk about something that is fresh in their minds at that moment. Find an approach that works for you and embrace it – there is no right or wrong here.
3. Show up regularly and consistently – the more frequent and consistent your Lives the more people will tune in live, which gives you more opportunities to attract people in real-time. That’s not to say you have to go Live multiple times a day, but once or twice a week is a great place to start.
4. Let people know when you’re going to be Live – give people a heads up in advance so that they can pop it in their diary if they want to tune in Live. If it’s a pre-planned Live you could include it in your email newsletter and pop a message out on your social media pages the before and day of your Live. If it’s a spontaneous Live then you can still let people know by tweeting about it and popping an announcement on Instagram Stories and Facebook Stories.
5. Consider how you could add an element of interactivity to your Lives – the engagement will give you an opportunity to learn more about your viewers and it will help you to reach more people. This could range from hosting a live Q&A to incorporating a live poll into the broadcast or even inviting guests into your lives.
6. Make sure your description is engaging and gives people a reason to tune in – take the time to write a line or two that summarize what you’re going to be talking about, why people should watch and invite viewers to join in.
7. Go back and edit your description after the Live – if you wrote an engaging description to start with, this will just be a case of editing the post so that people know they can catch up on the replay and possibly adding some extra info if you ended up covering something unexpected during the Live.
8. Change the video thumbnail – Facebook does have a nasty habit of selecting the worst possible thumbnail for your video! Luckily, they do give you a few alternatives to choose from instead. >> Watch this video << if you need to know how to edit your Lives.
9. Think about how you could repurpose your Live videos – the beauty of a Facebook Live is that you now have some fantastic content to repurpose and reuse. Pop the link to your newsletter, upload the video to Youtube, edit the audio and turn it into a podcast… there are so many possibilities! You’ll find more ideas and a tutorial to help you download your Facebook videos in this blog post >> How To Repurpose Your Facebook Live Videos.
10. Showcase Live videos on your Facebook Page – as well as the video tab, you can now highlight and showcase your Live videos on a separate tab on your Facebook Page. I walk you through how to set this up on your page in this video: