December seems to be hurtling by at a rate of knots and I know that many of you are starting to create content to schedule in over the festive period.

If you’re not sure where to start, check out my top tips for Surviving Social Media at Christmas.

People will be around on social media between Christmas and New Year but they may be looking for something a little different. If you’re not sure what to post, then the best place to start is by thinking about who your crowd are:

⦁ What’s going on for them over the festive period?
⦁ What’s going on for them over the festive period?
⦁ What will they be sharing themselves on social media?
⦁ What will they be looking for and engaging with?
⦁ Is there anything, in particular, they need help with during this time?

To get the ball rolling, here are 5 ideas that you can take and make your own this Christmas:

1. Let them see into your world!

People often check social media over Christmas to see what their friends, family and even the pages they follow are up to.  It’s what social media is all about really.  So what can you share from your world; decorating the tree, baking mince pies, wrapping presents, your Christmas traditions.  The possibilities are endless really and these are the kind of things you don’t necessarily need to schedule in advance.  Keep your eyes open and look for those opportunities as they crop up for you.

2. Ask questions!

People also love to share what they’re up to or how they’re feeling about Christmas.  This a great opportunity to start a conversation and get to know your crowd a little better.  You could ask anything from real or fake tree to what’s your favourite Christmas tune.

3. Help and support your crowd! 

Christmas might be a magical time of year for some people but for others it can be chaotic, overwhelming and stressful.  Is there anything in particular that your crowd will struggle with? Can you use your posts to help and support them?

4. What can they expect from you?

This one is particularly important if Christmas is not a business as usual time for you.  Do you need to let them know the last order dates for guaranteed delivery before Christmas? Or perhaps you need to let people know you’ll be replying to enquiries in the New Year.  Communication is key and you can use social media to set those expectations.

5. Wish your followers a Merry Christmas and a Happy New Year!

It may seem an obvious one but it’s nice to do and you could also use this as an opportunity to thank them for their support.

It’s easy to overthink Christmas content! The secret is to keep it simple, focus on what your crowd want and need to hear from you and don’t be afraid to have a little fun with it.

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