Who am I?
Hi! I’m Beckie Coupe, social media expert, business cheerleader, and founder of Infinity. My mission is to help you cut through the noise on social media and focus on the tools and tactics that will help you build the business that you dream of. I want to give you the know-how and the confidence to breathe life into all of your amazing marketing ideas, without wasting time, money or energy in the wrong places.
Here are a few things you should probably know about me…
- I’m a little obsessed with social media (no surprise there, right?)
- I love to be creative, and yet you’ll often find me with my nose happily stuck in a spreadsheet
- Working with clients who have big dreams and heaps of determination truly makes my heart sing
- I have a bad habit of carrying around far too many books… you know, just in case!
- When I’m not glued to social media, you can usually find me in a rehearsal room or on stage
I started my career working for a small company with big ambitions back in 2007. This early experience of the business world changed my entire outlook, as I saw first-hand how far you can get with nothing but creativity, hard work and entrepreneurial spirit. It’s not about how big your budget is, how many qualifications you have or even how much experience; being an entrepreneur is about having the courage to do things differently and always being willing to learn, grow and try something new.
I discovered that marketing was the perfect outlet for my unique mix of creativity, analytical thinking and determination to do things differently. It’s hard to believe now but when I started out in marketing we knew nothing of the force of nature that social media was going to become. Both Twitter and Facebook had been open for public use less than 12 months. Very few businesses were marketing on social media and even less were using it in a meaningful way. There were no tried and tested formulas so we had to experiment and be willing to learn.
Social media may not be new and untested anymore but the challenges are the same, if not greater. As well as the new social networks popping up every day, there are tools to manage social media, and tools to manage the tools that manage social media! Some days it can feel like you’re battling Hydra…just as soon as you cut one head off, two grow back.
And so, Infinity was born – with a mission to supercharge your social media so that you can make the best possible use of your time and money to create a platform for your business that gets bigger and better every day!