Side-stepping the Follow / Unfollow game on social media

Side-stepping the Follow / Unfollow game on social media

For as long as I’ve been working in the world of social media (over a decade!) follow/unfollow has been a widely used strategy. The platforms may have changed but this is one, far from ideal, strategy that persists. What is the Follow / Unfollow method? In short, this...

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6 Ways To Get Stacks of Engagement on Social Media!

6 Ways To Get Stacks of Engagement on Social Media!

  “How do I get people to engage with my business?” This is hands down the #1 question I get asked about social media marketing. Engagement means that your audience is sitting up and taking notice of your posts. It means that you have the opportunity to get to...

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Finding Your Way On Social Media

Finding Your Way On Social Media

The secret to finding your way on social media and being able to use this incredibly powerful tool to market your business with confidence lies in having a social media strategy. That absolutely does not mean that you need to spend hours upon hours creating a stuffy...

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Everything You Need To Know About IGTV!

Everything You Need To Know About IGTV!

As Instagram hit the 1 billion user milestone, they announced the launch of their brand new video platform: IGTV. IGTV is a new app for watching long-form, vertical video. In other words, it is now possible to watch videos that are longer than 60 seconds on Instagram...

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Insights Into The Latest Facebook Updates

Insights Into The Latest Facebook Updates

June has proved to be a busy month in the social media world with Facebook, in particular, pushing full steam ahead with its latest round of updates. Here’s the low-down on Facebook’s newest features and a number of new tools that are currently being tested:...

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How To Run A Successful Instagram Competition

How To Run A Successful Instagram Competition

Instagram competitions are a fantastic way to create a buzz, spark engagement and, potentially, attract new followers. Forethought and planning is the key to running a successful competition that helps you to build your Instagram presence and keeps you on the right...

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7 Steps To Get Your Social Media Holiday Ready

7 Steps To Get Your Social Media Holiday Ready

The holiday season is almost upon us! I know that as a busy business owner that thought may fill you with equal parts excitement and panic (it does me!) Whilst you can’t wait for your getaway, you may be worrying about how you’re going to get everything done and keep...

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Adding Summer Sunshine To Your Social Media

Adding Summer Sunshine To Your Social Media

Summer is right around the corner and, whatever business you are in, there are opportunities for you to take advantage of the change in season in your marketing. When it comes to social media, not only do people talk about and take interest in different things during...

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