Social media marketing is mixed up in the whole planning frenzy that kicks off towards the end of November and carries right through in the New Year!
If you’re feeling the urge to rebel against this wave of planning then check out this blog to find out why I’m side-stepping the planning frenzy this year!
Social media is just one aspect of your business that you will, hopefully, review at some point during the year. Whether you’re going to do this at the end of the year or at any other point it needn’t be a daunting or insurmountable task.
In this blog, I’m going to talk you through how to carry out your very own social media review. It’s a great idea to do this regularly as it will help you to plan your next steps on social media!
What Exactly Are We Looking For?
It’s OK saying that we’re going to review your social media but what exactly do we need to be looking at? It’s a funny one as you can’t always see the direct impact of social media on your business, but here are the key things I recommend you look at when you’re carrying out your review:
- Social media stats – number of followers, engagement and reach, in particular, will give you an idea of where you’re at with your social media. I like to put these figures on a line chart so that I can see an overview of how the year is progressing.
- Your community – numbers aren’t the be all and end all of social media and some signs of success are a little less tangible. Reflect on how you feel your community has grown, in particular, the interactions and conversations you’ve had with your crowd.
- Website analytics – if you have Google Analytics or another tool set up on your website then you can also take a look at how much traffic you’ve had directly from social media.
- Sales – can you trace any of this year’s sales back to social media? This will be easier for some businesses than others and it’s not always possible to know exactly where customers came from. For example, some may have messaged you on social media to place an order whereas others might have ordered through your website but they were led there by social media.
What’s Working For You
The numbers only tell part of the story.
What really inspires action is knowing what’s really working well for your business on social media.
Use the analytics and insights on your social media accounts to pick out which posts have performed best; you can measure this both in terms of reach and engagement.
A successful social media strategy really boils down to doing more of what works and less of what doesn’t. It’s as simple as that!
Reviewing Your Social Media Pages and Profiles
Aside from the results, it’s also useful to review your social media pages and profiles. This is something I recommend that you do regularly, rather than just once a year, to ensure that your pages are up to date and representing your brand in the best possible light.
These are the areas I recommend you look at regularly:
- Profile pictures and cover photos
- Biographies and about sections – Is all the information up to date? Is it speaking directly to your ideal clients? Are there any missing fields that you can fill out?
- Links to your website
- Pinned posts
- Photo albums
- Video playlists
If you’d like a checklist to follow, you can grab my Spruce Up Your Social Media checklist >> right here <<
Little and Often Goes a Long Way
There’s always a lot of pressure on us to review and plan for our business at the end of the year and the beginning of the new year. However, the task becomes much easier, especially when it comes to your social media marketing, if you review it regularly.
Try to get into the habit of tracking your stats every month, picking out those best-performing posts and keeping a record of what you find (a simple spreadsheet will do the job). That way, when you come to review the year as a whole you will already have all the information you need in front of you. This will allow you to look at the bigger picture and make use your findings to inform your social media strategy.