What To Do When Facebook Drops A Bombshell

What To Do When Facebook Drops A Bombshell

Change has been part of the very nature of social media since its inception.  Platforms are updated all the time, new ones pop up every day and even the way that we use social media, both as individuals and businesses, is constantly evolving. Facebook, which is by far...
Should I Create A Free Facebook Group?

Should I Create A Free Facebook Group?

Without a doubt, one of the questions I am asked most often is “should I set up a Facebook Group for my business?” Usually, we’re talking about a free Facebook Group with the intention reaching more prospective customers and building the know, like...
Don’t Be A One Hit Wonder!

Don’t Be A One Hit Wonder!

From time to time there’s a post that does the rounds on Facebook along the lines of – If you want to keep seeing my posts you need to like and comment on this post to let Facebook know you’re interested. The most recent post that is popping up all over Facebook goes...
Is it really game over for small businesses on Facebook?

Is it really game over for small businesses on Facebook?

The death of small businesses… The final nail in the coffin for organic reach… If you can’t pay, this is the end of the road on Facebook for your business. This has been the message flying around Facebook and causing trepidation and even panic amongst Facebook Page...
Capturing Attention In A Feed That Moves At Lightening Speed

Capturing Attention In A Feed That Moves At Lightening Speed

Social media newsfeeds, not only on Facebook but on the majority of mainstream social media platforms, move at lightning speed. In fact, the average person scrolls through 300 feet of content on Facebook every day – that’s very nearly the height of the Statue of...
3 Myths About Marketing On Facebook Busted

3 Myths About Marketing On Facebook Busted

Facebook remains the largest social media platform on the planet, with over 1 billion active users logging on every single day. Yet I regularly have conversations with business owners who have written off Facebook because they don’t believe that marketing there could...

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