Side-stepping the Follow / Unfollow game on social media

Side-stepping the Follow / Unfollow game on social media

For as long as I’ve been working in the world of social media (over a decade!) follow/unfollow has been a widely used strategy. The platforms may have changed but this is one, far from ideal, strategy that persists. What is the Follow / Unfollow method? In short, this...
Everything You Need To Know About IGTV!

Everything You Need To Know About IGTV!

As Instagram hit the 1 billion user milestone, they announced the launch of their brand new video platform: IGTV. IGTV is a new app for watching long-form, vertical video. In other words, it is now possible to watch videos that are longer than 60 seconds on Instagram...
How To Run A Successful Instagram Competition

How To Run A Successful Instagram Competition

Instagram competitions are a fantastic way to create a buzz, spark engagement and, potentially, attract new followers. Forethought and planning is the key to running a successful competition that helps you to build your Instagram presence and keeps you on the right...
Have you missed the boat with Instagram, and is it too late to catch up?

Have you missed the boat with Instagram, and is it too late to catch up?

“Instagram’s only for the popular kids.” “I’ve missed the boat, there are too many people there already and they all seem to have a gazillion followers.” “I’ve given it a go but no matter what I do my account doesn’t grow and I’m struggling to reach the right people.”...
How to add rainbow text to your Instagram stories

How to add rainbow text to your Instagram stories

This is how to add rainbow colours to the text in your Instagram Stories! 1. You’re going to want to rest your phone on a solid surface so that you have both fingers free to do this (we don’t want any dropped phones!)1. You’re going to want to rest your phone on...
What Is An Instagram Theme, And Do You Need One?

What Is An Instagram Theme, And Do You Need One?

If someone were to stumble across your Instagram account for the first time today, would it be obvious to them what your account is about? And, assuming that they are your target audience, would they be compelled to hit the follow button? If the answer is no, or...

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