Guest blog by Emma Holmes, founder of Rebels & Rockstars
Quite frankly December & January really get on my nerves. This isn’t about it being cold in the UK or the fact that it gets dark really early. It’s not about the indulge of Christmas, the chaos of present buying or making sure that the parsnips are just right for everyone.
It’s about bloomin marketing!!
I know that traditionally this time of year is all about resolutions and plans for future and I know that there’s an awful lot of media and resources about right now to help you nail your plans.
Don’t get me wrong – I do love a plan and I am totes in love with planning session BUT I am also careful not to over plan and the rebel in me says that it’s ok to do your planning as and when it feels right for you and when you have the space & peace to do it. I suppose it’s all about the fact that planning is for life and not just for Christmas.
If you don’t want to use any planning tools then that’s totally cool. If you do then also that’s perfect too. It’s all about what works for you.
I love handwriting plans and goals and targets – for me there’s power in the written work BUT you might prefer to grab an app or open a Trello board or type them up or create a dream board – again, do what works for you.
Haven’t done any 2018 HUGE planning? Neither have I!!
Planning is for life and not just for Christmas!!!
I’ll revisit my planning when normality settles in again and I have the space to do it. I also have time taken out of my diary quarterly to catch up on directional planning and strategy because I don’t like to micro plan too far in advance because that produces rigidity and keeps me stuck.
Planning is what you want it to be.
Planning can take place whenever you want it to.
Let me reiterate this one ~ Planning is for life and not just for Christmas.
Don’t panic, you aren’t inferior if you haven’t planned out the next year and it’s not a sign that you haven’t got your shit together. It merely is what it is.
Don’t let the thought of planning or your plans overwhelm you. Everything is massive until you break it down and look at the individual steps you need to take. Planning a year is HUGE – 365 days of doing and whilst an overarching view from above will serve you massively it’s ok if you haven’t got to what that view looks like just yet.
You aren’t BEHIND!
It’s all totally ok.
Here are my top tips for getting through and making plans;
- Do it in a way that works for you – handwritten, typed, imaged based << whichever rocks your world.
- Do it when you have space, time and a little peace.
- Do it when you are feeling really – don’t force any planning.
- Don’t micro plan too far in advance as it will stifle you
- Don’t feel that you have to do it any way but your own way.
- I find the written word really powerful
- You don’t need a planner in order to be a success
- The plans are only the motivation that creates the action
- Re-visit your plans regularly (for life and not just for Christmas remember)
Wherever you are and however much planning you have already done (or not) isn’t a reflection on your ability or your future, it won’t make you a success or a failure. Taking action, being present, having direction and a good mindset is what will make all the difference – the plans will just help you nail the other stuff.
Whether it’s done, whether you do it tomorrow, this month or later in the year it’s your call.
You gotta launch in January!
RIGHT, now on to the next bad boy!! You gotta launch in January. There’s so much media dizzying about how January is going to be the month you “launch.” It’s frenzied and it feels fuelled by fear-inducing messages.
Surely I need to launch in January?! What if everyone else does and I miss out?!? What if my crowd spend all of their money in this January frenzy and I don’t get a slice of the pie?!?
Whoa, whoa whoa!
Let me stop you there.
I’d like to write that January is a month, same as any other BUT that’s simply not true. January is a month of a weird mixture of energy. Of lost mojos and of people sprinting off into the year. January is a month where there’s stacks of noise making you feel that you have to get your stuff together otherwise 2018 is going to be a big fat fail and you will have to bow your head in shame.
It’s totally cool to launch in January BUT equally it’s totally cool not to. It’s absolutely fine to wait until the noise has died down. You’re not going to miss out on anything. If anything you will have a better chance of gaining the attention of people because the online space will have calmed down and come back to an equilibrium.
Choose your own path and don’t feel that you have to be lead into a fear-induced decision because everyone seems to be putting pressure on the whole launch in January thing ~ it’s your call.
Do OR Do NOT! (as Yoda would say)
There’s no rush, you’re not missing any boats and as long as you stay on the radar of your customers, you keep providing them with stacks of value, help & support then, when it IS time for you to offer something for sale, you will have their attention.
Whether it’s planning or launching DO NOT let the messages of others whip you up, shuttle you into overwhelm or make you run around and not enjoy a bit of time off over Christmas.
Nothing’s spoiling for the sake of a few days/weeks 😉
On your terms lovely, always on your terms!
About Emma Holmes
Emma Holmes is the Proud Owner and Founder of Rebels & Rockstars: a hatchery for entrepreneurs with soul.
Helping heart-centred and soulful entrepreneurs to build ridiculously big businesses is her vocation, and she still pinches herself sometimes, that this is actually her job. (She used to be a lawyer who loved living in corporate land, but when mummy guilt arrived, she challenged herself to a new adventure.)
Emma’s also an outsource cheerleader, and a spiritual but practical kind of soul. And she is definitely not scared of a challenge. (She set herself the biggest challenge of her self-employed life in 2015 – to grow a £100k online business without using the ‘tried-and-tested icky sales techniques’ that £100k biz owners usually resorted to.)
Her 2015 success story has since been put to good use (many times), and Emma is positively thrilled to have helped her clients with some pretty amazing online launches – 18k income in one day, launches of £54k+ in sales, and a 30K in 30 days project are just a tiny snapshot of her clients’ achievements.
But what makes Emma beyond ordinary is that she has her own interpretation of business success, and it isn’t about totting up your bank balance. She knows real, long-lasting business success is about creating a sustainable business you love, which grows naturally, fits around your lifestyle and family, and enables your authenticity, and sparkly personality to shine.
As well as being a real-life human blogging machine, Emma has also been featured on That’s Manchester TV and BBC Radio. She’s written for Business Rocks, Freelance Parenting, Fresh Business Thinking, Talented Ladies Club, and MeMeMe.
In a nutshell, she’s proud to be a square peg who doesn’t care about round holes and fitting in boxes. And she encourages her clients to do the same.
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