Your ideal client is the client who needs your product or service more than anyone.

They totally get what you have to offer and why they need it in their lives.

They see the value in what you do, which means they’re happy to pay what it’s worth. They won’t moan about the price or try to barter.

The experience they get when they work with you or buy your product makes them want to come back for more.

They want to buy from you again and again.

They become your biggest fans and they’re happy to tell everyone how awesome you are.

Your ideal clients make your heart sing!

They are the reason you get out of bed in the morning. They are at the heart of your business mission.

You genuinely enjoy working with them, and money becomes a wonderful by-product rather than the sole focus.

There may be other people who would buy your products or services but, ultimately, your ideal clients are potentially the most profitable customer group for your business.

What it comes down to is that age old saying, you can’t be all things, to all people.

When you try to please everyone, whether it be in your marketing, your pricing strategy, your customer service, or any other aspect of your business, you don’t WOW anyone.

When you hone in on your ideal clients and focus your marketing on surprising and delighting them, you are basically taking the path of least resistance. It becomes easier standout. Easier to create a buzz. And easier to make sales.

So the question is, do you know who your ideal clients are?

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