LinkedIn is like marmite… some people love it, some hate it, and some just avoid it altogether.
If you’re in the avoid it camp, then this one is for you!
First off, I want you to think about why you avoid it. Here are some of the reasons lots of people stay clear of LinkedIn…
- I don’t get it!
- I’m not sure what the benefit is to my business.
- I don’t know how to use it and actually get results.
- I don’t enjoy using it!
All of these are valid reasons for avoiding a social media platform, however, before you write it off altogether take some time to reflect on whether it could help you to grow your business and get closer to achieving your goals…
- Do your ideal clients hang out there?
- Do the people who influence your ideal clients hang out there (think about journalists / bloggers / trade associations etc)?
- Could you use it to meet other people who could help your business (suppliers / joint venture partners / potential affiliates etc)?
- Are your ideal clients likely to Google you to check out your credentials? Bear in mind that LinkedIn profiles are often one of the first things to come up when someone Googles your name!
How you answer these questions should influence whether you use LinkedIn and how you use it.
If you’re not sure how to use LinkedIn (or any other platform for that matter) but you think it could actually help you to grow your business, then that’s absolutely something we can fix.
On the other hand, if you don’t enjoy being there then chances are you’ll still avoid it, even if you think it could benefit your business. You may be able to muster up a little bit of enthusiasm to give it a go for a week or two, but that enthusiasm can quickly fade.
How can you learn to love LinkedIn?
For starters, when you have a clear objective in mind and you understand how social media can help you to achieve it, you’re much more likely to retain your enthusiasm, even if you find it difficult to get into to start with.
When you start seeing results from your efforts, it’s much easier to keep going and you may even find yourself enjoying it.
Aside from that, my number one tip is to be yourself – unequivocally.
Yes, LinkedIn is a network for professionals but being professional doesn’t mean you have to be corporate and it doesn’t mean you have to hide your personality.
Your profile doesn’t have to be a boring online CV! You can highlight your experience, qualifications and credentials and inject your personality…
- You don’t have to include every job you’ve ever had and qualifications that aren’t relevant to what you do now.
- Focus on what matters to your ideal clients, and to the other people you’re interested in connecting with.
- Use the summary to share your mission and vision.
- Use a profile picture that’s professional but still you…that doesn’t have to mean a suited and booted headshot!
- Take a look at the extra sections you can add to your profile to give it more of a human touch.
- Publish articles on your profile that actually help your audience…show them how awesome you are rather than telling them!