I recently asked my Facebook followers which social media platform they really don’t like using, and I wasn’t all that surprised to see that most people answered… Twitter! When I probed a little further they told me that Tweets come and go too quickly and they feel like their Tweets get lost.
Most retweets happen in the first hour after a tweet has been posted – although this research dates back to 2012 it’s still a useful finding to bear in mind. The fact is, your Tweets do come and go like lightning so it’s no surprise if you feel it might be a waste of time.
This is absolutely one of the big challenges when you’re marketing on Twitter but you can also use it to your advantage.
How often to Tweet for the best results
Since your Tweets have such a short shelf life, you will need to post more often than you do on other social media platforms.
Although some people are tweeting as often as 51 times a day that’s not going to be right for most people.
If you’re just starting out or giving Twitter a second-chance then I recommend starting with 5 tweets a day. As with any social media strategy, consistency is key so if you start too high then you may find it unsustainable and your consistency will begin to suffer.
From there, you might aim to increase your frequency to 10-15 tweets a day.
Share Your Content More Than Once
You can expect less than 5% of your followers to see a single Tweet that you post.
With that in mind, the key to getting eyes on your content is to share the same Tweet more than once, because each time that you do it’s likely to reach people who have never seen you Tweet about it before.
As well as sharing the exact same Tweet periodically, I recommend altering your Tweets and considering how you can share the same content in different ways on Twitter. That way, your feed will stay fresh and if you reach the same people more than once they will be more likely to engage.
Here’s an example…
When you create a blog post, the first Tweet you write might just be the title of the blog post, a link to it and 1-2 hashtags. You can share this Tweet again over the coming weeks or even months, as long as that blog post is still relevant.
But what you can also do, is read through your blog post and pick out key quotes that can also be Tweeted with a link. You’ve already written the content, now it’s just a case of copy, paste and tweak to fit 140 characters.
You can get even more Tweets from that same blog post by coming up with some opening questions that lead to the blog post e.g. “Are you struggling with xyz? These simple tips will get you unstuck in no time at all…”
That’s a lot of Tweets you can pull from just one piece of content. I create roughly 5-10 Tweets for each of my blog posts. I’ll share them all in the few days after a new blog post has gone live and then periodically after that, as long as the post remains relevant.
Create a Library of Your Tweets
Now you have ample Tweets to share, you need a way of keeping track of them so that you can keep re-sharing your content.
A simple spreadsheet works well for this – simply copy and paste your tweets into the cells on your spreadsheet and from there you can copy and paste them into Twitter or your scheduling tool when you want to share them again. There are also scheduling tools available that will re-post Tweets periodically for you, but they can be pricey.
So there you have it, a simple way to pull heaps of Tweets out of your content and a strategy that will help you get more eyes on your posts!