Personal Facebook Profiles generally get greater reach than Facebook Pages, in part because the algorithm favours posts from friends and family over Page posts. With that in mind, the idea of using your Facebook Profile to promote your business, either instead of or in addition to your Facebook Page, may be appealing.
However, if you are considering using a Profile to promote your business then proceed with caution. Facebook has strict terms and conditions which govern what you are and are not allowed to do when it comes to personal Profiles. Whilst some people are willing to disregard the rules they are running the risk of landing themselves in Facebook Jail (a temporary disablement of their account) or, worse still, having their account shut down altogether.
Is it worth the risk?
If you are investing your precious time, energy and money into building a presence for your business on Facebook then it is truly not worth the risk of having all of that hard work stripped away overnight because you broke the rules.
Fortunately, it is easy to stay on the right side of the Facebook police and use your Profile in a smart way, providing you keep in mind the simple do’s and don’ts of Facebook Profiles.
Using Your Facebook Profile The Smart Way
- Add a link to your Facebook Page in the employer/work section of your Facebook Profile.
- Add links to your social media accounts in the about section of your Profile.
- Consider adding yourself and colleagues as team member’s on your Facebook Page.
- Share the occasional post from your Facebook Page to your personal timeline, if you feel compelled to do so, but always use the share button – don’t copy and paste.
- Connect with business friends and contacts via your Profile if you feel comfortable doing so – they are part of your network as much as friends and family. Of course, if you want to keep your Profile personally then it’s also absolutely fine to limit it to friends and family.
How To Stay Out Of Facebook Jail
- Avoid posting purely business related posts to your personal timeline – note that this is different to using the share button to share a post from your Facebook Page to your profile.
- Don’t send a large number of friend requests or messages to people you don’t know. That’s not to say that you can’t ever connect with new people but if you send lots of friend requests to people that you don’t know then you run the risk of other people reporting you or Facebook flagging your account.
- Likewise, don’t accept a large number of friend requests from people that you don’t know.
- Don’t create a personal profile as a business or with the sole intention of using it for business – that’s what Pages are for.
- Don’t post or share the same thing into multiple groups at the same time or within close succession – this is actually one of the biggest reasons that people unwittingly, and often innocently, land themselves in Facebook Jail.
If you are at all unsure about what you can and cannot do on Facebook, you should familiarize yourself with Facebook’s Terms and Policies and be aware that these policies are subject to change.
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