Here’s Why You Need To Embrace Ephemeral Content On Social Media

Here’s Why You Need To Embrace Ephemeral Content On Social Media

Ephemeral content has been on the rise in the world of social media for some time now but it is now moving firmly onto centre stage. If I’ve already lost you and you’re feeling confused, read on as I’m going to talk you through what ephemeral content actually is and...
Side-stepping the Follow / Unfollow game on social media

Side-stepping the Follow / Unfollow game on social media

For as long as I’ve been working in the world of social media (over a decade!) follow/unfollow has been a widely used strategy. The platforms may have changed but this is one, far from ideal, strategy that persists. What is the Follow / Unfollow method? In short, this...
Everything You Need To Know About IGTV!

Everything You Need To Know About IGTV!

As Instagram hit the 1 billion user milestone, they announced the launch of their brand new video platform: IGTV. IGTV is a new app for watching long-form, vertical video. In other words, it is now possible to watch videos that are longer than 60 seconds on Instagram...

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