It seems like only a moment ago we were sat making plans for the year ahead and yet, as I write this, here we are at the mid-way point of the year! January isn’t the only time for reflection and planning but, invariably, the day to day demands of running a business take over and we realise it’s been weeks or even months since we stuck our heads up from above the parapet.
It seems that we often need that landmark date, be it the end or beginning of a year, or the first or last day of the month, to prompt us (or perhaps give us permission to?) take some time out to stop and take stock. To make plans and plot our next steps.
This is your nudge, your reminder, your permission slip to take that time out right now.
Reviewing Your Social Media Strategy
Taking the time to review your social media strategy is well worth the time. It will;
- Ensure you’re investing your time and money in the right places.
- Identify the areas where you need to focus your attention to get better results.
- Highlight the strategies and tactics that are working for you right now, so that you can make the most of those things.
- Flag up any inefficiencies in your social media process that could be improved to save you time and/or money.
What Can The Stats Tell You?
A good starting point is to make a note of your stats and look at how things have changed over the past few months. Ideally, you will have been making a note of the numbers at the beginning of each new month but if not, don’t worry, you can go back through the analytics on most social media platforms and catch up.
At this stage, you want to have a look at the headline stats (number of followers, overall reach, engagement rate and so on) and check that they’re moving in the right direction. Overall, you will hopefully see progress in all areas and, if you don’t then that’s going to guide what action you take next. For example, if your follower growth has plateaued then you will spend some time planning ways to attract new followers.
Digging Deeper Into The Numbers
I know that for many people data and spreadsheets are the things of nightmares, but the truth is that the more you dig into the numbers the more effective your social media strategy will become. Analytics will give you the insight you need to figure out what’s working best, so that you can build on that, and what’s not working effectively.
If you don’t have a clue where to start with this, then there are a number of ways I can help you with this. Don’t get bogged down in the data but don’t ignore it either; get in touch and I’ll be happy to have a chat with you about the best way forward.
Reflect On Your Own Experience
- What type of posts seems to get the best reach and/or engagement?
- What doesn’t seem to work so well?
- What would you like to see more of?
- Which areas do you struggle to understand and/or manage?
- Are you achieving the goals you set out to achieve on social media?
- Is it helping you to grow your business
Decide On Your Next Steps
A review is only worthwhile if you conclude by taking action, so, once you’ve gathered all your insight into what’s working and where improvements are needed, it’s time to create an action plan.
Your action plan can take any form you want it to; we’re all different and the important thing is that you create something you will actually follow and implement, rather than filing away and forgetting about it. That could be a written plan, or it could be a tick list, a spreadsheet, a Trello board or even a bunch of post-it notes stuck to your office wall.
All of this might seem like a lot of work but if you’re serious about social media and you want to see real results from your strategy then regular reviews and planning sessions are essential.
That doesn’t mean you have to go it alone; in fact having a second pair of eyes on your social media can make a world of difference. Drop me a line if you’d love to find out how we can work together to supercharge your social media strategy.