Emma Holmes, the founder of Rebels & Rockstars, joins us on the blog to discuss whether there’s more to social media than being social…
Social media is social, right?!?
I know, I know, I’m as guilty as anyone at referring back to the fact that social media is social and that it’s important to be social in your interacting/communicating/marketing when you’re hanging out on Social Media platforms for business. Yes, you should be asking questions and engaging with your followers BUT that doesn’t mean that it’s the sole purpose of Social Media.
There’s this little trap that lots of people have fallen into when it comes to marketing their business on social media.
It’s a place that you enter without really being conscious about it.
I totally understand that for many people SELLING on Social Media makes them feel a little uncomfortable so they take the alternative option.
The option that is safer, that feels a little better and more comfortable. BUT you are letting yourself down and you are letting down your crowd (I know – I didn’t wanna pull the guilt card but I had no choice).
❌ You are being a stealth ninja when it comes to what you have for sale and what offers are available for your crowd to take up.
❌You are presuming that because you know what you sell then everyone else knows what you sell.
❌You are making the assumption that everyone will hunt out and find those offers and opportunities – whether it’s the free stuff or the paid for stuff.
😱 It’s not on your radar because you know it’s there and therefore presumes everyone else does.
I have stacks of conversations where people are saying to me that they are struggling a bit on the cash flow front. I will immediately ask them what I can buy from them right now – what’s for sale? What are you selling? AND there will be a slow realisation and embarrassment that there is, in fact, nothing for sale. Either there’s no products or services on their website, they are not talking about the stuff people could buy from them or they are simply hiding under a stone and waiting for the purchase notification to rouse them from their slumber.
I also see it where people are hiding sales message deep and dark in amongst other things. They are simply selling through videos or webinars or they are simply selling through one platform. What if I don’t watch videos? What if I don’t dig deeper to find your message? I’m busy – are your crowd busy too?
So, what do you need to be thinking about?
THERE ARE MANY DOORS INTO THE SAME ROOM
It’s important that you look at the action that you want your clients to take as them entering into a room. Yes, you will get some people to enter by simply opening one door but what if you opened a number of doors to that room and the flow of traffic entering could be more consistent and the volume could be higher.
Think about using different mediums and modalities – which platforms are you using to advertise your products or services? What content types are you using (i.e. visual content, audio content, text content, video-based content)?
Open additional doors and release the flow.
STOP HIDING IT
Selling isn’t icky. Selling is part of a business. If you don’t achieve the sales, then you are NOT a business.
If people judge you on the fact that you have something for sale then they are clearly not getting the concept of a business.
You are offering people opportunities to get their hands on your stuff. Without offering that opportunity you are stealing from them.
Often people leave people wanting more. You might write a totally epic blog post but it leaves people wanting to know more or wanting more help on that subject – how can you signpost them to that additional help and support?
LOUD & PROUD
Sometimes your selling needs to be bloomin’ obvious. People don’t have time to dig out hidden messages or inferences. Tell me what ya got and why I need it.
Time to stop hiding you’re awesome!
Yup, Social Media is social BUT that’s not it’s exclusive purpose. You’re a business. You have something to offer the world and if you’re not sharing it then you’re stealing from those who need it the most.
Go shout, loud & proud, about what people can buy from you on your social media.
Please know that this won’t make you SALESY – the simple acknowledgement that being overly salesy is a thing will stop you over falling into that trap!
Social to Sell as well as Social to be Social 😉
Big Love, Emma 💖 xx
About Emma Holmes
Emma Holmes helps and supports online entrepreneurs to get out of their own shadow & into the sunshine, increase their profits and
allowing them to expand their reach, visibility & impact.
Check out here website here >> https://www.emmaholmeshq.com
Join the Rebels & Rockstars Facebook community here >>> https://facebook.com/EmmaHolmesRebelsandRockstars
Follow Emma on Instagram here >> https://www.instagram.com/rebelsandrockstars